Colocation is often used as a term to describe off-site data storage, usually in a data center. The integrity of the facility where your data lives is very important, especially for businesses where safety and continuity is particularly important. An unexpected loss in data can result from fires, earthquakes, floods, or any sort of natural disaster. Colocation is an excellent option for companies who have a heavy reliance on the access to their data and a significant investment in the hardware where the data lives.